ABOVE × 561
561 Media × Above Private Aviation

CALL
AGENDA

Tuesday, July 14 · 3:00pm EDT

Before the call

We finished reading your email history: 204,550 emails going back to 2021. The headline is that 96 people were quoted and never booked. Have a look through the list before we talk, so we can spend the call on what to do about it.

Open the Contact List →
  1. 1

    Where We Are

    5 min
    • Onboarding and access: complete across every platform
    • Outlook to HubSpot: the email history is fully pulled and analysed, and is the main item today
    • Brand, website, and SEO: moving now that your creative assets are in hand
  2. 2

    Your Contact List: The Main Event

    20 min
    • We read 204,550 emails from your mailbox, going back to 2021, and rebuilt your book of business from them
    • 142 clients who have actually flown with you, and 13,167 contacts in total sorted by what really happened
    • 96 people you quoted who never booked. These are live opportunities sitting in your inbox that nobody has followed up
    • Walk through the list together: tell us anyone we have filed wrong, or anyone you would rather we leave out
  3. 3

    How We Sorted It, and Why You Can Trust It

    5 min
    • We used your own email templates as the signal, not guesswork: a Quote Request goes to an operator, a Quotes email goes to a client, and an Itinerary or Signed Quote only ever follows a confirmed trip
    • That means every name on the list is checkable against your own memory
    • Your marketing-contact concern: nothing can be marked as a marketing contact by the system. That is a manual action, taken only on the list you approve
  4. 4

    Brand Refresh: Direction Review

    10 min
    • Walk through the assets you sent: what you like, what you do not, and our honest view on what is worth keeping
    • You flagged the gradient treatment on the boxes and some of the logo concepts as keepers
    • Ana is already working through this on our side, so we can talk direction rather than start cold
    • Open question for you: how far do you want us to push a new direction versus refining what exists
  5. 5

    Website, Search & AI Visibility

    10 min
    • Site structure: home, fleet, locations, FAQ, and how the brand direction carries into it
    • Schema, location and fleet pages, sitemap, quarterly AI-visibility checks
    • What we will need from you: copy, differentiators, testimonials
    • The current site has no tracking in place, so analytics and conversion tracking get set up fresh in the rebuild
  6. 6

    Email Program & Retargeting

    5 min
    • The reactivation campaign now has a real audience behind it: the quoted-but-never-booked list
    • Retargeting management: no ad spend goes live without your sign-off
    • Confirm whether Google Ads and Meta ad accounts already exist, or need to be created
  7. 7

    Next Steps

    5 min
    • Your approval on the contact list before anything is written to HubSpot
    • HubSpot private-app access from Scott, which is the last thing blocking the CRM push
    • Confirm ownership and timelines, and set the next check-in