ABOVE × 561
561 Media × Above Private Aviation

KICKOFF
AGENDA

Tuesday, July 7 · 1:30–2:30pm EDT

  1. 1

    Welcome & Introductions

    5 min
    • Above Private Aviation: David Hammer
    • 561 Media: Michael Richards (Strategy), Ian Richards (Website & CRM), Brandon Cordoves (SEO), Giovanna Nguyen (Email Marketing)
  2. 2

    Access & Platform Setup

    5 min
    • Confirm access to the website, domain, HubSpot, and Outlook
    • Walk through how each platform will be set up for the team
    • Google Business Profile access
  3. 3

    Brand Refresh: Direction Review

    15 min
    • Review the existing brand assets together: logos, gradients, prior direction
    • Talk through what to keep and carry forward
  4. 4

    Website Rebuild: Scope & Timeline

    10 min
    • New site structure: home, fleet, locations, FAQ
    • Rough milestones for the build
  5. 5

    CRM Structure

    15 min
    • Map how trips, operators, aircraft, agencies, and vendors connect in the CRM
    • Confirm existing contacts are preserved and organized correctly
    • Outlook to HubSpot migration plan and timing
  6. 6

    Search & AI Visibility Scope

    5 min
    • Schema, location and fleet pages, FAQ content, sitemap
    • Quarterly AI-visibility checks
    • What we will need: copy, differentiators, testimonials
  7. 7

    Email, Retargeting & Ad Accounts

    5 min
    • Reactivation campaign timeline
    • Retargeting management: no ad spend launches without your sign-off
    • Confirm whether Google Ads and Meta ad accounts already exist, or if new ones need to be created
    • The current site has no active tracking in place, so analytics and conversion tracking will be set up fresh as part of the rebuild
  8. 8

    Next Steps

    5 min
    • Confirm ownership and timelines for each workstream
    • Set the next check-in date